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Preface
Excerpts
People
often ask why they should read this book and the answer is quite
simple, because merchandising skills changes people’s
lives.
You
may think this to be a bold statement but it is the truth . . .
I’ve seen it happen time and time again. People that learn
to trade the basis and develop their merchandising skills –
what we like to call “basis eyes” – find it has
a profound impact on their lives. There are stories of individuals
all over the country that have made a real difference in their business
and personal lives as a result of learning the skills of merchandising.
As
people develop their merchandising skills they improve their margins,
become more profitable and their businesses grow. They put up new
tanks for the right reasons . . . because they know how
to generate profits by merchandising the space.
The
benefits of merchandising skills go well beyond the financial advantages
it offers. People tell me all the time that their jobs are much
more fulfilling now that they know how to trade basis.
It
is important for you to know that the merchandising skills we share
in The Art of Grain Merchandising are not concepts that we invented.
They are the fundamental skills of basis trading that have been
in use for a hundred years and the skills that successful merchants
use every single day.
It
is the knowledge and expertise of people who are actively merchandising
grain that is represented in this book. We’ve simply tried
to organize the information so that it can be shared and taught
to others.
We
are confident that The Art of Grain Merchandising can help you grow
and improve your merchandising skills. No matter what your current
level of expertise, there is something in these pages for everyone.
We strongly encourage you to read it from cover to cover as we know
the skills you learn will benefit you and your business. And, who
knows . . . it could even end up changing your life!
- Sherry Lorton
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